The Downward Trajectory of Byju`s: Is Revival Possible?

The Downward Trajectory of Byju`s:  Is Revival Possible?
Case Code: LDEN213
Case Length: 13 Pages
Period: 2011-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Byju’s
Industry :FMCG
Countries : India
Themes: Entrepreneurship, EdTech, Strategy Implementation,Business Failure
The Downward Trajectory of Byju`s:  Is Revival Possible?
Abstract Case Intro 1 Case Intro 2 Excerpts

The Beginning…

Byju’s was founded in 2008 by Raveendran, an engineer-turned-entrepreneur, and his wife, Divya Gokulnath (Gokulnath). Raveendran started his career in 2003 as a service engineer in the UK with a shipping company..

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